Protect Your Digital Space

Protect Your Digital Space

Augmented Reality Refocused Pokemon Go

Launched last week by Nintendo, Pokémon GO is an Augmented Reality (AR) smartphone game that lets you capture, train, and exchange virtual creatures that appear in the real world. The player walks around the neighborhood looking for virtual creatures, throwing virtual balls at the found virtual creatures and capturing them. Pokémon FireRed: Cheats, Codes and Hints for Gameshark and Gameboy Advance – InverseGamer can help you with your game.

It may seem like a game similar to something. In fact, the game developer Niantic is known for having previously developed “Ingress” at a Google subsidiary. In Ingress, players are tasked with finding “exotic matter” (an in-game energy source abbreviated as XM) in augmented reality. Niantic first spun off when Google reorganized its group companies into parent company Alphabet participation. He exchanged exotic matter for Pokemon and gained success.

The concept of the game is simple, but Pokémon GO has been a tremendous success across the United States. According to SimilarWeb, which specializes in market analysis, 5.16% of all Android devices in the United States installed Pokémon GO in just two days after its launch on July 6. The momentum of this is higher than the installation rate of the popular dating app “Tinder” in the United States. Also, active users in the United States are approaching Twitter. In the United States, some men were so absorbed in Pokémon GO that they couldn’t concentrate on giving birth to their wives.

With great success, social impact has already begun to appear. On the 9th, Sheila Wiggins, who lives in Wyoming, western United States, went looking for Pokemon in a nearby water source and found a corpse in place of Pokemon. In O’Fallon, Missouri, teens used Pokémon GO to carry out an armed robbery. According to The Guardian, “using the location of the game, the robbers used the location of the victims to locate the victims and use them as a reference for their withdrawal,” said Bill Stringer. The impact extends beyond Pokémon GO players. Many people are wandering around the houses that happen to be in the spots of interest in the game.

Of course, there are some positive aspects to the success of Pokémon GO. According to Gizmodo, some people complained that they had more exercise if they enjoyed the game, and some even started developing the game and found Pokemon from the sky with a drone. Nintendo, whose stock price has risen, will be satisfied. Market prices have increased by $ 7.5 billion in just two days.

Great financial success may be a precursor to what’s to come. Companies and players around the world are excited about the possibilities of virtual reality (VR), but Ana of Digi Capital, which provides VR / AR and game business consulting services near Stanford University The list predicts that “real reality will soon be a huge success, but “augmented reality may take some time to succeed”. There is. Real reality (Oculus, HTC, Sony have entered) is an immersive way to move users to another world, but augmented reality keeps users in the real world. As a result, users of augmented reality technology are less likely to feel sick and have a wider range of applications than real reality.

The buds for practical use are also emerging. For example, a sofa store is considered to be used to encourage purchase by allowing a feeling of size and appearance to be experienced at home in augmented reality. It seems that platform companies such as Microsoft’s Hololens and Google’s Tango are also finding business in augmented reality rather than real reality.

But augmented reality also has technology challenges. Real reality only needs to create an image that is close to reality, but in order to build a system in which augmented reality leaves a lasting impression on the user, it is necessary to superimpose a virtual image on the real world so that the user does not feel unnatural. Oculus is aware of these challenges and is trying to reach its goal last year with the acquisition of British company Salial Vision (a spin-out company at Imperial College London) that specializes in the very technology.

“Pokémon GO” maybe just a temporary boom. But the great success of Pokémon GO may be a testament to the fact that augmented reality is simply more appealing than real reality, which is spoken in a similar fashion.

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